Research

Analyze Customer User Behaviours and Goals

• Set Vision
• Brand & Product Immersion
• Usability Analysis
• Competitive Analysis
• Content Audit

Strategy

Translating Strategic Vision into Requirements

• UX Strategy
• Persona Development
• User Flows, Stories & Tasks
• Ideation Working Sessions
• Requirement Gathering

Implement

Prototype, Iterate Build and Design

• Development
• Story Boarding
• Information Architecture
• Prototypes
• Concept Design
• Interaction Design
• Visual Design

Deploy

Test, Review, Launch

• Beta Testing
• Review Objectives
• User Interviews
• Usability Testing

Measure & Optimize

Measure, Iterate and Re-deploy

• Iterate Design
• Review Metrics
• Iterate Code
• Re-Deploy

Launch

Happy Launch